I started my career in 2001 as a journalist and copywriter at the leading music radio station in Moscow, Russia and soon fell in love with the ad business. For several years I experimented, changing agencies, working on packaging, store promos and special events.
I then realised that my best results came from art-related projects in the fashion and beauty industries. This kick-started my love affair with the world of luxury: from 2006 until 2013 I worked with brands like Coach, M.A.C Cosmetics and Dior Perfumes & Cosmetics.
In 2014 I pivoted my career to the world of FMCG by joining Unilever Russia. I was Head of Product PR for slightly more than 20 brands ranging from personal care to household goods, from Dove and Sure! to Lipton and Domestos. Talk about radical change!
Then my daughter was born, and after 6 months of maternity leave, I felt an urge to do something utterly different. I thought about art a lot, I knew I wanted to do something on this market. And I knew I had to learn and create a new network. This is why in 2018 I moved with my family to London, UK, and enrolled in the MA in Art Business program at Sotheby's Institute of Art
Since then I have been working as an independent PR and Communications Consultant – as well as Executive Director of the Young Masters Art Prize
, created by gallerist Cynthia Corbett
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