Anastasia Lander
Marketing & Communication Professional with extensive experience in the Luxury, FMCG & Art markets.
I love good communication.

I love communication that does its job.
Communication that helps people understand each other,
work together efficiently, overcome issues and simply
get
things
done.

I like working with brands big and small.
They also need good communication.

I also take care of emerging artists and their communications,
giving them time for the actual creative process.
ABOUT ME

20+ years of hands-on experience in MarCom both on agency & client side.

Executive Director of the Young Masters Art Prize.

Contributor to The Blueprint, Esquire and ArtTactic.

Owner of @artysmarty Telegram channel about art business.

MA in Art Business with Distinction, Sotheby's Institute of Art.

PgDip in Fashion Brand Management, Higher School of Economics.

BA in French Philology, Moscow State University.
Services
Communication Strategies
An efficient communications strategy is an art form. I turn chaos into structures, set targets, define KPIs and create compelling narratives to tie it all together. This is my artistic practice.
Business communications
Do you write a lot of cold emails? Do you struggle with compiling sales pitches and cover letters? I help turning a cold email into a warm one so it gets opened.
Communications for Artists
Artists are mostly visual thinkers. Writing an artistic statements can seem an impossible task, let alone the whole idea of personal strategy. And what about applying to prizes, residencies and grants? I help create artists' strategies, define key tactical steps and plan communications.
Communications in Arts
The art market has migrated to online, and its future is phygital. How should a commercial gallery, a museum or an art fair plan its communications? How to attract and retain your audience in the post-COVID era? I have got the answers.